The BBQ Diamond
Producing the world's first diamond made out of BBQ ashes.
With heimat ad agency, I developed a lottery. The price was a very special BBQ party. And out of the ashes of that party, the world's first, completely real BBQ diamond got pressed.
All this got documented and transformed into a social media campaign and a web series on youtube.
Client
Kaufland Stiftung & Co. KG
Responsibilities
Idea, concept and execution of the campaign
The Video Series
Episode 1
How does barbecue coal become the world's first barbecue diamond? First stop: Berlin. Here our winner celebrated the barbecue party of her life.
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Episode 2
And from there comes the ash, which is later pressed into the grill diamond.
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Episode 3
A notary who collects the barbecue ashes and a security guard who protects it? Sounds crazy? It kind of is...
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Episode 4
The ashes now get cleaned and analysed in the lab of the Berlin University of Technology. Is it clean enough to be turned into a diamond?
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Episode 5
The ashes reach Russia, St. Petersburg. The BBQ diamond is going to be made from it in a secret place. But suddenly complications arise.
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Episode 6
Under 60 tons of pressure, a real diamond is pressed out of the barbecue ash. What do the experts see, when the press opens for the first time?
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Episode 7
Off to Antwerp. In the capital of the diamond trade, the value of the grill diamond is to be determined. Will it pass the final test?
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The Finale
With drums and trumpets the grill diamond reaches its happy owner: Tatjana. How does she react to the diamond?
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